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The AMADE Journal

Ideas for wearing your confidence well.

Styling, fabric knowledge, thoughtful wardrobe building and the stories behind what we make and curate.

AMADE fashion journal composition
Coordinated African fashion prints

Styling · 5 minute read

How to mix prints without losing the outfit

The strongest print combinations are not necessarily the loudest. Start by finding one shared colour, then vary the scale. A large Ankara motif can sit beside a smaller check or stripe when the palette gives the eye somewhere to rest.

Use the 70–30 rule

Let one print control roughly seventy per cent of the look. Use the second as an accent through a sleeve, panel, scarf, bag or aso oke detail. This keeps the outfit intentional rather than accidental.

Give the prints a neutral frame

Black, ivory, navy, denim or a warm skin-tone neutral can separate two energetic fabrics. The neutral does not weaken the outfit; it gives the print more authority.

Shop the Ankara edit
Measuring a garment for AMADE Archive

AMADE Archive · 4 minute read

Why garment measurements matter more than the label

A size 12 from one brand may fit like a size 10 or 14 from another. Age, country of origin, fabric stretch and previous alteration all make labels less reliable—especially in pre-owned fashion.

Measure a piece you already love

Lay a similar garment flat. Measure the bust, waist, hip and length, then compare those figures with the measurements on the Archive product page. Leave comfortable ease around the body rather than matching your body measurement exactly.

Read the fit note

AMADE combines the original label, exact measurements and an assessed fit range. That gives a more useful picture than any one number alone.

Explore measured Archive pieces
Caring for Ankara and lace garments

Care · 6 minute read

Keeping Ankara, lace and embellishment beautiful

Good garment care is not complicated, but different materials need different treatment. Always begin with the care note supplied on the product page.

Ankara and printed cotton

Wash cold, separate strong colours and dry away from harsh direct sun. Turn the garment inside out before ironing to protect the print surface.

Lace, net and beading

Avoid friction and crowded wardrobes. Use a breathable garment cover, padded hanger and professional cleaning for heavily embellished pieces.

Tweed and structured garments

Brush away surface dust, air after wear and dry clean only when necessary. Frequent aggressive cleaning can shorten the life of structured fabrics.

Read the full care guide

The AMADE Edit

First access to new drops, styling notes and Archive finds.